Privacy Policy

This privacy policy sets out how The Game Collection uses and protects any information that you give The Game Collection when you use this website. The Game Collection is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. The Game Collection may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.


We rely on a number of legal bases to collect, use, share and otherwise process the information we have about you for the purposes described in this Privacy Policy. Firstly in order to process your order and fulfil our contract with you, we collect your name, email address, postal address and credit card details. Then, to make your visit more rewarding and useful, we may monitor browsing patterns. We may automatically collect the following information as part of that:

  • Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, browser type (e.g. Safari or Internet Explorer) and version, time zone setting, operating system and platform.
  • Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products, pages and items you viewed, searched for or purchased; page response times, download errors, length of visits to certain pages.

To the extent that any of this information constitutes personal data under applicable data protection laws, including the GDPR, we will process this in accordance with such laws.


The Game Collection will use your personal information to fulfil orders that you have placed on our website. We may use your personal data for internal purposes such as auditing, data analysis, and research to improve The Game Collection's products, services, website, and customer communications.

If you enter into a prize draw or competition, we will use the information you provide to administer those programmes.

If you have opted into our weekly newsletter, we may use your information to contact you with details about our products and offers which we feel may be of interest to you. You may opt out of these emails at any time either by updating the option in your account or by following the instructions at the bottom of each email.

From time to time, we may contact you to request a review of a recent order or notify you of items that have been left in your basket. If you would like to opt out of any of these please contact us with your request.

You have the right at any time to stop us from contacting you for marketing purposes. If you wish not to be contacted by us, please contact us.


The Game Collection will never sell or share your personal information with third parties unless it is required to fulfil your order or to fulfil another function, which you have consented to. For example, in order to complete your order we may need to disclose some of your information to our delivery partners including Royal Mail, DPD, Parcel Force or UPS. In order to deliver newsletters we use Mailchimp (Rocket Science Group) who process data in accordance with their Privacy Policy and Terms.

Should we employ other companies to perform functions on our behalf (including fulfilling orders, analysing data, sending e-mails and postal mail), we will ensure that they only use such information under our direction and that they have adequate procedures in place to deal with your data securely. Some of these companies may be based outside the European Economic Area ("EEA"). If we transfer your data to these companies we will ensure that they process your data in accordance with this privacy policy and the applicable data protection laws, including the GDPR.


In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.


The Game Collection may contact you via email to invite you to review any services and/or products you received from us in order to collect your feedback and improve our services and products (the "Purpose"). We use an external company, Trustpilot A/S ("Trustpilot"), to collect your feedback which means that we will share your name, email address and reference number with Trustpilot for the Purpose. If you would like to read more about how Trustpilot process your data, you can find their own Privacy Policy here.

The Game Collection may also use such reviews in other promotional material and media for our advertising and promotional purposes.


To ensure that your credit, debit or charge card is not being used without your consent, we will validate name, address and other personal information supplied by you during the order process against appropriate third party databases. This process is carried out via our Credit Card Payment Processor and their choice of third party fraud protection provider. By accepting these terms and conditions you consent to such checks being made. In performing these checks personal information provided by you may be disclosed to a registered Credit Reference Agency which may keep a record of that information. You can rest assured that this is done only to confirm your identity, that a credit check is not performed and that your credit rating will be unaffected. All information provided by you will be treated securely and strictly in accordance with the EU General Data Protection Regulation (EU) 2016/679 (GDPR).


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data and take online security very seriously, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we receive your information, we use strict procedures and security features to try to prevent unauthorised access.


A cookie is a small file which asks permission to be placed on your computer's hard drive. They are widely used in order to help websites work, or work more efficiently, as well as to provide general usage information to the owners of the site. We use cookies to manage your login and placing of an order on our store. If you do not allow cookies sadly you will be unable to complete the checkout process.


The Game Collection also makes use of Third Party Cookies to enable the below listed features of our website to function. Third-party cookies are cookies that are set by a website other than the one you are currently on. For example, in order to have a Facebook like button on our website. That like button will set a cookie that can be read only by Facebook. That would be considered a third-party cookie. These cookies are not essential to make a purchase and can be disabled if you wish.

On each of our product pages we have buttons to enable sharing pages that you think your friends may find useful. These buttons are for the commonly used social media networks Facebook, Twitter and Google+.

Facebook Like Button
"If you're logged into Facebook and visit a website with the Like button, your browser sends us information about your visit. Since the Like button is a little piece of Facebook embedded on another website, the browser is sending info about the request to load Facebook content on that page.

We record some of this info to help show you a personalized experience on that site and to improve our products. For example, when you go to a website with a Like button, we need to know who you are in order to show you what your Facebook friends have liked on that site. The data we receive includes your user ID, the website you're visiting, the date and time and other browser-related info.

If you're logged out or don't have a Facebook account and visit a website with the Like button or another social plugin, your browser sends us a more limited set of info. For example, because you're not logged into Facebook, you'll have fewer cookies than someone who's logged in. Like other sites on the Internet, we receive info about the web page you're visiting, the date and time and other browser-related info. We record this info to help us improve our products."

Twitter Tweet button
"Like many companies, Twitter receives log data from visits to websites that use our social widgets, such as our Tweet and Follow buttons. This log data may include information such as IP address, browser type, the referring web page, pages visited, cookies, and other interactions with the buttons or widgets as outlined in the Twitter privacy policy:"

Google Analytics
The Game Collection use Google Analytics to analyse browsing patterns on our site. We do not gather any personally identifiable data for this purpose. For full details please see -

The Game Collection embed videos from YouTube into some of our product and landing pages to provide visitors with more information about the products we sell. For details of YouTube's Privacy Policy please see -

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. Please be aware that blocking or refusing cookies will prevent you being able to complete a purchase on our website.


The Game Collection website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by opting out of subscribed newsletters in your account, by writing to or emailing us via our contact us page. We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. You may request details of personal information which we hold about you under the EU General Data Protection Regulation (EU) 2016/679 (GDPR). If you would like a copy of the information held on you please write to:

The Game Collection
Unit C Redbrick Court,
Ferryboat Close,
Swansea Enterprise Park,
SA6 8QN,

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

If you would like us to remove your personal data from our systems please also contact us and we will remove it within 30 days.